Orbit Vending Machine
The Orbit vending machine was made to reveal the power of the sincere smile. Orbit was the first company to introduce a glowing smile as a payment method in the country. The only condition to get a pack of Orbit was to stand in front of the machine and smile broadly. All the smiles of the campaign appeared in a specially designed Facebook application and they also could be shared by users. The machine has been in more than nine major cities in Bulgaria.The ambitious goal of the campaign was to make Bulgarians smile more and inspire them to be more confident.